It’s no secret that I’m a sucker for mommy and me looks. Having two girls who actually enjoy dressing up as much as I do feels like such a gift, and I’m making the most of this stage while I can. Valentine’s Day is one of my favorite holidays, which makes it the perfect excuse to pull together some sweet and playful matching outfits. From heart-print pajamas to festive shirts, I love finding ways to celebrate the season of love with twinning styles.
If you’re just as obsessed with coordinating with your kids (or maybe even the whole family!), I’ve rounded up some of my favorite places to shop for Valentine’s Day outfits that are festive, comfy, and budget-friendly.
Matching Pajamas: The Coziest Way to Celebrate
One of the easiest—and cutest—ways to coordinate is with pajamas. Matching Valentine’s PJs are not only adorable for the kids, but they’re also perfect for family photos, cozy nights at home, or even a Valentine’s movie marathon. Plus, dads can get in on the fun too!
Amazon
Amazon is always my go-to for just about everything, and Valentine’s pajamas are no exception. They have so many options, from playful heart prints to more understated patterns, and I love how easy it is to mix and match. Prices are reasonable, the selection is endless, and shipping is fast—making it a win for last-minute shoppers.
Hanna Andersson
If you want pajamas that hold up year after year, Hanna Andersson is a must. Their bright, cheerful prints and classic styles make them timeless. I’ve been buying their sets since my first daughter was a baby, and I can honestly say they last through countless washes without shrinking or fading. It’s a bit more of an investment, but the quality makes it worth it.
Old Navy
Old Navy never disappoints when it comes to seasonal finds. Their Valentine’s pajamas are cute, comfy, and priced just right, especially if you’re shopping for the whole family. They usually have plenty of patterns and colors, so you can find something that fits your family’s vibe—whether that’s bold hearts or more subtle prints.
Shirts and Outfits for Everyday Wear
While pajamas are perfect for lounging, I also love Valentine’s shirts and outfits that can be worn out and about. Think heart-print dresses for the girls, a festive sweater for mom, and matching tees for casual outings. Coordinating pieces like these are easy to style, and you’ll actually get more use out of them beyond just Valentine’s Day.
A simple tip: look for red, blush, or heart-themed pieces that still feel versatile. That way, you can wear them all February long (and not just on the 14th).
Why I Love Matching Outfits for Valentine’s Day
Some people may think it’s just about the pictures—and don’t get me wrong, I love the photos!—but for me, it’s also about the memories. Coordinating outfits make even the simplest activities feel like a celebration. Whether it’s baking cookies, making Valentine’s crafts, or snuggling up for a family movie night, matching PJs or tees bring a little extra magic.
And let’s be honest: our kids won’t always want to dress like us. So while mine are still game, I’m soaking it all in—hearts, sequins, pink pajamas, and all.
Final Thoughts
Valentine’s Day is the perfect excuse to lean into all things festive and fun. Whether you’re cozying up in matching pajamas, stepping out in sweet heart-print dresses, or just wearing coordinating tees, twinning with your kids (or the whole family!) makes the holiday even more special.
And the best part? You don’t have to spend a fortune to pull it off. With spots like Amazon, Hanna Andersson, and Old Navy offering so many cute and affordable options, it’s easier than ever to find styles that work for everyone.
So go ahead and embrace the hearts, the pinks, and the matching sets—you’ll never regret the memories you’re making in them. ❤️