Swimsuit season is nearly here, and for many women—especially those of us over 40—the thought of swimsuit shopping can feel, well, a little overwhelming. Let’s be honest: most of us have never really loved trying on swimsuits. Add to that the changes our bodies naturally go through as we get older, and suddenly the process can feel even more daunting.
But here’s the thing: just because you’ve left your 20s behind doesn’t mean you have to settle for swimsuits that make you feel frumpy or uncomfortable. The goal isn’t to squeeze yourself into styles that don’t feel right anymore—it’s to find pieces that highlight your confidence, flatter your body, and let you enjoy summer without second-guessing yourself.
Personally, I’ve always admired the effortless cool of those tiny triangle bikinis and low-rise bottoms. But these days, those styles just don’t feel practical—or comfortable—for me anymore. At this stage of life, I want a swimsuit that’s fun and stylish, but still appropriate for playing with my kids, running errands at the pool, or feeling at ease at the beach. Sexy and confident doesn’t have to mean skimpy—it just has to mean you feel good wearing it.
The #1 Rule: Wear What Makes You Feel Confident
This is the single most important tip I can share: there’s no such thing as the “perfect” swimsuit. What matters most is how you feel in it.
If a strappy bikini makes you feel incredible, go for it. If a tankini or high-waisted bottom gives you that mix of coverage and comfort you love, wear it proudly. Confidence is what transforms any swimsuit from “okay” to amazing. When you feel at ease in what you’re wearing, it shows—and that’s more flattering than any cut or pattern could ever be.
Tips for Choosing a Swimsuit Over 40
While confidence is the foundation, there are a few practical things that can make swimsuit shopping a little easier, especially for women in their 40s and beyond.
1. Prioritize Comfort Without Sacrificing Style
You don’t have to choose between comfort and fashion anymore—thankfully, the swimwear market has caught up. Look for pieces that let you move freely without constant adjusting. Whether you’re swimming, lounging, or chasing kids, your suit should feel like it’s working with you, not against you.
2. Explore Flattering Cuts
Certain cuts and silhouettes naturally feel more supportive as our bodies change.
- High-waisted bottoms can smooth and elongate the midsection.
- Tankinis offer the ease of a two-piece with a little more coverage.
- Ruched one-pieces are a timeless option that flatters almost every body type.
The right cut isn’t about hiding—it’s about enhancing your shape in a way that feels good.
3. Pay Attention to Support
This one’s big. A supportive top with wider straps or built-in cups can make a huge difference in both comfort and confidence. Don’t be afraid to look for swimsuits that prioritize structure—it can elevate the whole look while making you feel more secure.
4. Experiment with Prints and Colors
Gone are the days when “modest” meant boring. Bold florals, color blocking, chic stripes—there’s so much variety now. Play with patterns and colors until you find something that makes you smile. Sometimes, a fun print can be more confidence-boosting than the most carefully cut silhouette.
5. Think About Versatility
If you spend a lot of time at the pool or beach with kids, consider suits that transition easily from the water to casual activities. A sleek one-piece paired with shorts or a skirt can double as a bodysuit, taking you from swim time to snack breaks effortlessly.
The Bottom Line
Shopping for swimsuits over 40 doesn’t have to feel intimidating. In fact, it can be empowering once you shift the focus away from “What should I wear?” to “What makes me feel my best?”
Whether that’s a sleek one-piece, a sporty tankini, or even a bold bikini, the right swimsuit is the one that makes you feel confident and comfortable enough to enjoy your summer without fuss.
At the end of the day, your kids, your friends, and everyone else at the pool or beach aren’t thinking about your swimsuit—they’re just happy you’re there, enjoying the moment. So give yourself permission to find a suit that works for you, and wear it proudly.
Swimsuit season isn’t about age—it’s about confidence, comfort, and having fun in the sun. And that’s something we all deserve. 🌊☀️
